In this two-week course, look at the value of marketing efforts focused on external and internal elements. Explore how benefits and first impressions factor into marketing the program to families and community businesses and discover how to market to prospective, current, and past families. Then, begin to create a well-rounded marketing plan for the child care program. This two-week course includes both online and offline work. During the first part, learn about marketing strategies as you use a market planning workbook to gather information about your program. Then, during the second part, begin to apply the marketing strategies covered in the course as you start to create a yearly marketing plan. Strengthening Business Practices Extended: Marketing Child Care Programs is the third course in a series of four courses and was adapted with permission from the National Center on Early Childhood Quality Assurance’s Strengthening Business Practices modules. It is recommended to complete Strengthening Business Practices Extended courses in order but is not required to do so.
This course is appropriate for family child care program owners and center-based program administrators.